Already, 80% of consumers agree that they would be more willing to buy from brands that partner with influencers beyond social content. Influencer marketing isn't going anywhere. If anything it will become more central to brands' marketing strategies—even outside of social media.

But that doesn’t mean who counts as an influencer won’t evolve. “Authenticity” will become more buzzword than strategy, while emerging tech will shoot to new heights of popularity. Today only 37% of consumers say they’re more likely to be interested in a brand that works with AI influencers. But younger consumers are more intrigued than older ones—suggesting an AI influencer revolution is on the horizon.