It’s no secret that consumers today prefer to splurge on experiences rather than accumulate things. The allure of indulging in culture through dining has led to a sharp rise in culinary tourism that is only expected to grow over time. To catch the updraft of the culinary tourism trend, hotel brands must craft every element of their food and beverage (F&B) programs with care and attention.

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The truth is, dining is a critical piece of the travel equation even for those who aren’t driven by culinary sensibilities — everyone needs to eat. Food is a unifying part of the human experience, and in today’s world, more and more people are becoming conscious about how their diets impact their bodies and the planet. Consumers are increasingly interested in developing lifestyles that are healthy and sustainable, both at home and while they travel the world.

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That’s why investing in world-class food and beverage programs is a smart business move for hotels across the board. By designing delicious and beautiful culinary experiences, addressing sustainability and animal welfare issues, and seeking creative approaches to new dining styles, travel and hospitality brands will be well positioned to deliver the experiences travelers of all kinds expect today.

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In this report:

• The rise of global culinary tourism: The majority of consumers say authentic F&B experiences influence their trip planning.
• Beyond the dining room: Accor leaders demonstrate how to extend F&B experiences into local neighborhoods and communities.
• Good design enhances F&B success: Bring the food on the plate to life by aligning breathtaking dining spaces with cultural concepts.
• Sustainable dining experiences: Learn how Accor leverages advanced technology and human creativity to reduce environmental impact.
• Health-conscious travel: Explore Accor’s health-first F&B programs designed to satisfy guests looking for plantbased and alcohol-free alternatives.
• Spotlight on mental health: Industry leaders discuss the long-neglected importance of nurturing well-being among bar and kitchen staff.

• Introduction
• Crafting Unforgettable Dining Experiences
• Pioneering Extraordinary Design Concepts
• Fostering Sustainable F&B Solutions
• Revamping Menus With Healthy Options
• Q&A: Cooking up Health and Mental Well-Being With Chef Isabel Chung
• Inside Accor’s “HEARD” Podcast Regional
• Spotlight: A World of Flavors Conclusion
• About Skift
• About Accor