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Most companies have historically operated on a simple premise: They need to turn a profit. In today’s fragmented world, however, focusing solely on financial performance is no longer a winning strategy. Research from McKinsey shows that 82 percent of employees believe it’s important for their companies to have a purpose. If they’re going to show up to the office, they want to know that what they do each day will live on well beyond the next quarterly report.
It’s not just about what happens in the workplace, though. These new expectations for brands to do more than simply make money carry significant implications for business events. Today’s attendees aren’t merely concerned about what they can get out of three or four days at a conference. They want to know how their presence will contribute to the bigger picture. The youngest attendees are leading the charge, too. Research from McKinsey shows that 73 percent of Gen Z consumers aim to purchase from companies that they consider ethical, and 90 percent believe that companies have a role to play in addressing environmental and social issues.
For event organizers, securing the loyalty of this new generation of participants relies on distinguishing a meeting as something more — a program built to create meaningful change that will live on long after the closing session wraps up. That starts with where the program happens. By choosing a host destination that aligns with an organization’s mission, attendees can feel confident that they’ll be part of fueling positive change.
“Organizationally, we want to ‘pay it forward.’ We want each event to leave Sydney better than when it arrived and create a knowledge foundation that can be grown by each new host destination, adding their unique input to expand the impact globally,” said Lyn Lewis-Smith, CEO of BESydney.
“Our goal is for everyone attending an ICC Sydney event to feel included, as we set a high standard for service in the global events industry,” said Samantha Glass, Director of Corporate Affairs, Communication, and Sustainability at ICC Sydney. “By sharing our approach, we aim to drive industry-wide change.”
Most companies have historically operated on a simple premise: They need to turn a profit. In today’s fragmented world, however, focusing solely on financial performance is no longer a winning strategy. Research from McKinsey shows that 82 percent of employees believe it’s important for their companies to have a purpose. If they’re going to show up to the office, they want to know that what they do each day will live on well beyond the next quarterly report.
It’s not just about what happens in the workplace, though. These new expectations for brands to do more than simply make money carry significant implications for business events. Today’s attendees aren’t merely concerned about what they can get out of three or four days at a conference. They want to know how their presence will contribute to the bigger picture. The youngest attendees are leading the charge, too. Research from McKinsey shows that 73 percent of Gen Z consumers aim to purchase from companies that they consider ethical, and 90 percent believe that companies have a role to play in addressing environmental and social issues.
For event organizers, securing the loyalty of this new generation of participants relies on distinguishing a meeting as something more — a program built to create meaningful change that will live on long after the closing session wraps up. That starts with where the program happens. By choosing a host destination that aligns with an organization’s mission, attendees can feel confident that they’ll be part of fueling positive change.
“Organizationally, we want to ‘pay it forward.’ We want each event to leave Sydney better than when it arrived and create a knowledge foundation that can be grown by each new host destination, adding their unique input to expand the impact globally,” said Lyn Lewis-Smith, CEO of BESydney.
“Our goal is for everyone attending an ICC Sydney event to feel included, as we set a high standard for service in the global events industry,” said Samantha Glass, Director of Corporate Affairs, Communication, and Sustainability at ICC Sydney. “By sharing our approach, we aim to drive industry-wide change.”
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