To see Western Australia recognised as the premier destination for Aboriginal tourism in Australia.

This will be achieved by:

• Encouraging visitors to disperse into regional Western Australia to experience Aboriginal culture
• Integrating Aboriginal tourism experiences as an essential part of the mainstream tourism industry
• Supporting the sustainability of existing Aboriginal tourism businesses
• Embedding Aboriginal culture into Western Australians’ way of life
• Showcasing the world’s oldest living culture as Aboriginal people share their stories and culture with visitors from around the world
• Promoting Aboriginal culture and connection to country.
• The vision will be achieved through a partnership approach led by Tourism Western Australia (Tourism WA) across three key areas:
• Positioning Western Australia as the premier Aboriginal tourism destination
• Building the capacity for Aboriginal people to enter the tourism sector
• Facilitating the development of Aboriginal cultural experiences.