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In today’s world, travelers’ motivations, preferences and emotions have evolved
Tourists are increasingly seeking to visit destinations offering unique experiences. They prefer to have greater autonomy over their travel booking experience and to visit digitally enabled destinations. They prioritize value for money and are increasingly purpose-driven, showing care and concern for the communities and the environments they visit.
There are also, simply, more people traveling once again. After a broad-based recovery in the global travel and tourism sectors in 2022 and an acceleration of activity in 2023, 2024 will witness a return to — or, in some markets and segments, will surpass — pre-pandemic levels in terms of visitor arrivals, spending and global economic contribution.
The Mastercard Economics Institute’s 2024 Travel Trends Report analyzed data from the first quarter of 2024 to reveal that consumer spending on travel remains robust while passenger traffic is on the rise. UN Tourism data for the same period showed international tourist arrivals reached 97% of pre-pandemic levels, with more than 285 million travelers on the move. And not only are they traveling again, but they are prioritizing leisure for longer — Mastercard’s analysis revealed that the average traveler extended their trip by one extra day compared to the same period in 2019.
The World Economic Forum’s Travel & Tourism Development Index 2024 expects the sector’s continued growth to be driven by sustained pent-up demand and the lifting of Asian markets’ travel restrictions, a knock-on effect from the delay compared to other regions around the world.5 Against a backdrop of global economic and geopolitical uncertainty, consumers’ desire to travel remains strong.
In today’s world, travelers’ motivations, preferences and emotions have evolved
Tourists are increasingly seeking to visit destinations offering unique experiences. They prefer to have greater autonomy over their travel booking experience and to visit digitally enabled destinations. They prioritize value for money and are increasingly purpose-driven, showing care and concern for the communities and the environments they visit.
There are also, simply, more people traveling once again. After a broad-based recovery in the global travel and tourism sectors in 2022 and an acceleration of activity in 2023, 2024 will witness a return to — or, in some markets and segments, will surpass — pre-pandemic levels in terms of visitor arrivals, spending and global economic contribution.
The Mastercard Economics Institute’s 2024 Travel Trends Report analyzed data from the first quarter of 2024 to reveal that consumer spending on travel remains robust while passenger traffic is on the rise. UN Tourism data for the same period showed international tourist arrivals reached 97% of pre-pandemic levels, with more than 285 million travelers on the move. And not only are they traveling again, but they are prioritizing leisure for longer — Mastercard’s analysis revealed that the average traveler extended their trip by one extra day compared to the same period in 2019.
The World Economic Forum’s Travel & Tourism Development Index 2024 expects the sector’s continued growth to be driven by sustained pent-up demand and the lifting of Asian markets’ travel restrictions, a knock-on effect from the delay compared to other regions around the world.5 Against a backdrop of global economic and geopolitical uncertainty, consumers’ desire to travel remains strong.
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