The Kenya Tourism Board’s Strategic Plan 2018 - 2023 is a roadmap of how we plan to solidify on the gains we made in the past while breaking new grounds in order to maintain the momentum we achieved towards the end of the last planning period and beyond. It also spells out risks faced to ensure mitigating actions translate into strategy delivery.

In order to achieve the planned growth targets, we count on our partners in national and county governments, tourism sector players, media, private sector, development partners and the general public. I have confidence that the strategic objectives will be realized by the end of the planning period as we deliver on our mandate and exceed expectations.