Would you believe that BrightLocal has been exploring the relationship between consumers, online reviews, and local businesses for almost 13 years?

Since 2010, we’ve seen significant developments in the perceptions of online reviews, the ways businesses engage customers to leave feedback, and the channels or platforms consumers choose to do it on.

1. Key Findings
2. How are consumers using business reviews?
3. What matters to consumers about online reviews?
4. How much do consumers trust online business reviews?
5. Summary
6. Methodology and More Information