According to the latest Long-Haul Travel Barometer 2/2023, as the summer 2023 approaches, over 50% of respondents in China, Brazil, Australia, Canada, and the US expressed optimism about travelling overseas. Among them, Europe remains a top choice for long-haul trips in May-August 2023. Nearly half of those planning to visit the region are return visitors, indicating Europe’s ability to cultivate a positive reputation, satisfy travellers, and entice them to return. However, affordability has become a key consideration for travellers, with 32% of respondents saying that they will choose their next European holiday spot based on the cost of experiences offered at the destination.
According to the latest Long-Haul Travel Barometer 2/2023, as the summer 2023 approaches, over 50% of respondents in China, Brazil, Australia, Canada, and the US expressed optimism about travelling overseas. Among them, Europe remains a top choice for long-haul trips in May-August 2023. Nearly half of those planning to visit the region are return visitors, indicating Europe’s ability to cultivate a positive reputation, satisfy travellers, and entice them to return. However, affordability has become a key consideration for travellers, with 32% of respondents saying that they will choose their next European holiday spot based on the cost of experiences offered at the destination.
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