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This Tourism Policy is a 10-year nationwide sectoral document aiming at encouraging a transformation in the agenda of Malaysia to drive the country towards a more competitive tourism industry that increases revenue, secures partnerships and investments, empowers local communities, and ensures the sustainability and resilience of the industry to make Malaysia a global top 10 tourism destination in both arrivals and receipts. To this end, the Policy sets out the following six strategies (1) governance transformation to strengthen the capacity of ensuring effective implementation and management of the tourism sector; (2) creation of investment zones for inclusive tourism projects; (3) intensification of digitization of tourism that could involve leveraging technology to improve tourist experiences, streamline operations, and reach a wider audience; (4) enrichment of tourist experience by enhancing demand sophistication and adding value to the existing visitor experience through product creation, developing new tourist attractions, improving existing ones, and ensuring high-quality services; (5) promotion of sustainable tourism in line with the United Nations Sustainable Development Goals (UNSDG), ensuring that tourism development is environmentally friendly, socially responsible, and economically viable; (6) improvement of human capital capacity in all tourism sub-sectors. This could involve training and development programs to equip the workforce with necessary skills.
The final section of the policy is dedicated to enhancing the value of tourism in Malaysia through product development, the reinforcement of supporting factors, and the removal of barriers. Within this segment, the document specifically delves into the following areas:(i) ecotourism; (ii) adventure tourism; (iii) youth tourism; (iv) sports tourism; (v) cultural and heritage tourism; (vi) community based tourism; (vii) island touris;; (viii) coastal tourism; (ix) urban tourism; (x) shopping tourism; (xi) medical and wellness tourism; (xi) cross border tourism; (xii) rural/agro tourism; (xiii) cruise tourism; (xiv) special interest tourism; and (xv) muslim friendly tourism. This comprehensive approach outlines strategies for diversifying and enhancing the tourism experience in Malaysia.
This Tourism Policy is a 10-year nationwide sectoral document aiming at encouraging a transformation in the agenda of Malaysia to drive the country towards a more competitive tourism industry that increases revenue, secures partnerships and investments, empowers local communities, and ensures the sustainability and resilience of the industry to make Malaysia a global top 10 tourism destination in both arrivals and receipts. To this end, the Policy sets out the following six strategies (1) governance transformation to strengthen the capacity of ensuring effective implementation and management of the tourism sector; (2) creation of investment zones for inclusive tourism projects; (3) intensification of digitization of tourism that could involve leveraging technology to improve tourist experiences, streamline operations, and reach a wider audience; (4) enrichment of tourist experience by enhancing demand sophistication and adding value to the existing visitor experience through product creation, developing new tourist attractions, improving existing ones, and ensuring high-quality services; (5) promotion of sustainable tourism in line with the United Nations Sustainable Development Goals (UNSDG), ensuring that tourism development is environmentally friendly, socially responsible, and economically viable; (6) improvement of human capital capacity in all tourism sub-sectors. This could involve training and development programs to equip the workforce with necessary skills.
The final section of the policy is dedicated to enhancing the value of tourism in Malaysia through product development, the reinforcement of supporting factors, and the removal of barriers. Within this segment, the document specifically delves into the following areas:(i) ecotourism; (ii) adventure tourism; (iii) youth tourism; (iv) sports tourism; (v) cultural and heritage tourism; (vi) community based tourism; (vii) island touris;; (viii) coastal tourism; (ix) urban tourism; (x) shopping tourism; (xi) medical and wellness tourism; (xi) cross border tourism; (xii) rural/agro tourism; (xiii) cruise tourism; (xiv) special interest tourism; and (xv) muslim friendly tourism. This comprehensive approach outlines strategies for diversifying and enhancing the tourism experience in Malaysia.
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