This document presents the foundations of Malta’s National Tourism Strategy which has been formulated on the basis of a policy framework for the tourism industry for the period 2021-2030. This strategy is built on a three-staged premise:
1. A recovery effort from the chaos wrought by the COVID-19 pandemic, focused on protecting and preserving the vital components of Malta’s Visitor Economy in the background of the challenges posed by the pandemic.
2. A longer-term re-evaluation and repositioning to reflect evolutionary forces as well as new post-pandemic realities – both negative and positive.
3. A detailed and committed programme of deliverables covering the various strategic challenges addressed by this strategy with a view to being able to deliver a stronger, more sustainable and competitive tourism industry by 2030.
This document presents the foundations of Malta’s National Tourism Strategy which has been formulated on the basis of a policy framework for the tourism industry for the period 2021-2030. This strategy is built on a three-staged premise:
1. A recovery effort from the chaos wrought by the COVID-19 pandemic, focused on protecting and preserving the vital components of Malta’s Visitor Economy in the background of the challenges posed by the pandemic.
2. A longer-term re-evaluation and repositioning to reflect evolutionary forces as well as new post-pandemic realities – both negative and positive.
3. A detailed and committed programme of deliverables covering the various strategic challenges addressed by this strategy with a view to being able to deliver a stronger, more sustainable and competitive tourism industry by 2030.
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