MarketingOost looks back on a year full of highlights in 2023. This year was full of initiatives and developments that have put the region on the map as an attractive destination for both residents and visitors. With a focus on innovation, collaboration and sustainability, MarketingOost has contributed to strengthening tourism and the living environment. This has translated into 45% growth in incoming tourism, among other things.

Highlights 2023: Hanseatic year, Overijssel enriches you and innovative tools

• The Hanseatic Year, with more than 100 events, ensured great involvement of both residents and visitors.
• The 'Overijssel enriches you' campaign attracted national attention
• Innovative tools like Boost! and Resono were deployed for effective visitor management, which contributed to an impressive 45% growth in incoming tourism.
• Congress region Zwolle achieved a record number of applications.

1. Board report
2. The brands and business units
3. Report of the Supervisory Board
4. Financial developments
5. Annual accounts
6. Other information