Global demand for travel shows no signs of slowing down in 2024, with many regions and markets on par with or surpassing 2019 hotel occupancy levels, according to Amadeus business intelligence data.
Business travel is returning, but it is leisure demand that is largely driving the postpandemic recovery. Amadeus’ Agency360® data shows that, as of July 2024, hotel room nights booked on global distribution systems (GDSs) for leisure travel have increased significantly over the last two years.
While this is good news for the travel industry, it’s important to note that there continues to be some noticeable shifts in traveler behavior and preferences. It’s all highlighted here in the results of Amadeus’ Travel Sellers’ survey, which includes a new segment of price sensitive shoppers who expect the best deals when making their travel arrangements. This year, travelers have listed “value for money” as a key consideration, along with the availability of multi-modal options for an overall seamless journey. And with many travelers showing a greater interest in ‘blended’ travel, which merges both business and personal time on the same trip, carefully weighing their options has become even more important.
Now is the time for hoteliers, airlines and destination marketers to evaluate and refine their strategies to more effectively serve their key audiences, including travel sellers.
Travel sellers, valued for their expertise, use the GDS to find the best deals for their clients. Amadeus’ latest research shows that to become a preferred choice among travel sellers and their customers, it is essential to find out how to market effectively on the GDS.
Global demand for travel shows no signs of slowing down in 2024, with many regions and markets on par with or surpassing 2019 hotel occupancy levels, according to Amadeus business intelligence data.
Business travel is returning, but it is leisure demand that is largely driving the postpandemic recovery. Amadeus’ Agency360® data shows that, as of July 2024, hotel room nights booked on global distribution systems (GDSs) for leisure travel have increased significantly over the last two years.
While this is good news for the travel industry, it’s important to note that there continues to be some noticeable shifts in traveler behavior and preferences. It’s all highlighted here in the results of Amadeus’ Travel Sellers’ survey, which includes a new segment of price sensitive shoppers who expect the best deals when making their travel arrangements. This year, travelers have listed “value for money” as a key consideration, along with the availability of multi-modal options for an overall seamless journey. And with many travelers showing a greater interest in ‘blended’ travel, which merges both business and personal time on the same trip, carefully weighing their options has become even more important.
Now is the time for hoteliers, airlines and destination marketers to evaluate and refine their strategies to more effectively serve their key audiences, including travel sellers.
Travel sellers, valued for their expertise, use the GDS to find the best deals for their clients. Amadeus’ latest research shows that to become a preferred choice among travel sellers and their customers, it is essential to find out how to market effectively on the GDS.
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