In helping more than 1.5 million customers solve some of the most complex business problems with data, analytics and AI/ML, a common question we often hear is “where do I start?” We hope this ebook answers that question and serves as a valuable resource by detailing the most effective ways you maximize business value with data.

Leverage your data to transform your business outcomes—make informed decisions, optimize supply chains, and enable fraud and risk reduction. With effective data capture, management, and analysis, gain a 360-degree view of customer relationships and business operations.

As showcased in this eBook, with the right data strategy, the right skills, and fostering a data-driven culture, organizations can improve innovation, enhance customer experience, and allow for operational performance.

Ultimately, it’s all about having the necessary experience and the right cloud partner with the right tools and services to make it work. AWS has helped many organizations to transform, accelerating innovation and optimizing business outcomes. It all starts with an end-to-end data strategy. Build yours on AWS and take your business into the future.

1. Leverage your most important asset—data
2. Use Case 1: Data-driven decision making
3. Use Case 2: Customer 360
4. Use Case 3: Intelligent applications
5. Use Case 4: Supply chain optimization
6. Use Case 5: Fraud and risk reduction
7. Use Case 6: Cost optimization
8. Conclusion