The content of this ebook reflects the growth of the metaverse at the level of tourist experiences in cities, as well as in the business and services sector.

1. Presentation
2. Introduction
3. The Tourism Ecosystem And Virtual Worlds
4. Does the Metaverse Make Sense in the Tourism Sector?
5. Mrtaverse, Opportunity or threat to IRL Travel?
6. Application of the Metaverse in the Hotel Sector
7. Reflections on Metaverse
8. The Metaverse Beyond Technology
9. Metaverse and NFTs: Tecnalia's Vision
10. The Next Chapter Of Disruptive Technologies Is Already Being Written In Turistec Companies
11. Metaverse And Nfts: Vicomtech's Vision
12. Use Case Of Nfts In The City Of Malaga
13. Authorship of Contributions
14. Thanks