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Hospitality is rich with data. From targeted marketing to pricing analysis, from booking source to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable?
A number on its own doesn’t tell you much. You need context in order to build a clear, actionable picture. Identifying the right data sets for your business gives you remarkable power, helping to shape operational, financial and marketing decisions. That is the goal of this report.
We know that the sheer quantity of data available can be daunting, particularly when it derives from a variety of disparate sources. But modern hospitality technology is making it simpler to connect the dots. Thanks to the cloud, data can be more easily accessed than ever, often instantaneously. Levels of security are high, and with the right tools you can automate the collection and analysis of the metrics you need to make the right decisions quickly.
So, what does an ideal marriage of hospitality and metrics look like? In short, you’ll be able to streamline and enhance three key areas in your business: operations, revenue and marketing. That means embracing tech that expedites daily tasks and the guest journey. It means squeezing every drop of revenue from your property. And ultimately, it means diving into a wealth of data to provide a more seamless, personal guest experience.
At present, we’re only scratching the surface of what data can do. There’s a huge opportunity for our industry to get this right, and those who embrace the metrics that matter will be the ones who succeed.
Hospitality is rich with data. From targeted marketing to pricing analysis, from booking source to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable?
A number on its own doesn’t tell you much. You need context in order to build a clear, actionable picture. Identifying the right data sets for your business gives you remarkable power, helping to shape operational, financial and marketing decisions. That is the goal of this report.
We know that the sheer quantity of data available can be daunting, particularly when it derives from a variety of disparate sources. But modern hospitality technology is making it simpler to connect the dots. Thanks to the cloud, data can be more easily accessed than ever, often instantaneously. Levels of security are high, and with the right tools you can automate the collection and analysis of the metrics you need to make the right decisions quickly.
So, what does an ideal marriage of hospitality and metrics look like? In short, you’ll be able to streamline and enhance three key areas in your business: operations, revenue and marketing. That means embracing tech that expedites daily tasks and the guest journey. It means squeezing every drop of revenue from your property. And ultimately, it means diving into a wealth of data to provide a more seamless, personal guest experience.
At present, we’re only scratching the surface of what data can do. There’s a huge opportunity for our industry to get this right, and those who embrace the metrics that matter will be the ones who succeed.
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