Over the past decades, the MICE industry has been recognised as a significant market segment and an important contributor to national economies. It not only gives a boost to the economy in the form of income generation but creates huge employment opportunities in related hospitality service-providing sectors like accommodation, food and beverage, convention services, transportation, tourism and entertainment.

Developing the MICE industry has great advantages for destinations, such as:

1. Other than the economic and employment benefits stated above, MICE tourism offers many other benefits to the economies such as business opportunities, dissemination of knowledge and providing of training, skill upgradation etc.
2. MICE tourism is a year-round business. It is beneficial for offsetting the low season for airlines, hotels, restaurants, travel agencies and so forth when leisure tourism is not at its peak. Thus, undesirable social effects of seasonal tourism such as migration, temporary employment, and job instability can be avoided.
3. Meetings and conventions offer high value-added in terms of delegate expenditure and also serve the dual purpose of promoting international relations. It is high-revenue generating tourism as most delegates tend to use costly accommodations and plan additional leisure options before and after the event. MICE travellers generally spend more money than leisure travellers.
4. The MICE sector also helps increase local government and private sector investments that result in the up-gradation of the general hospitality environment of the destination country.
5. Converting MICE travellers into leisure travellers. MICE travellers can extend their stay, can be accompanied by their partner or can return with their family or friends.

1. Introduction
2. SWOT Analysis & Stakeholders
3. Vision, Mission and Objectives
4. Governance and Institutional Framework
5. State and City Assessment and Ranking of MICE Ecosystem
6. Making Indian MICE Industry Competitive
7. Ease of doing Business for MICE Events
8. Promoting MICE India Brand
9. Skill Development and Capacity Building for MICE Industry