Albania should be widely promoted in the international community as a worthy destination to compete equally in the global tourism market. Consequently, Albania's positioning in this market will be based on two pillars of development:

• Long-term sustainability of public interventions and investments, to turn the country's tourism economy into a tourist attraction, a better place to live and a more profitable potential for tourism ventures.
• Regular protection and development of geospace in respect of nature, ecosystems, demographic and urban development in all areas with a potential for tourism development.