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The Tourism 2.0 Strategy lays down the cornerstones for the development of Hungarian tourism up to 2030.
It examines the starting points of the tourism sector in a structured manner—taking into account its defining characteristics, strengths, and weaknesses, as well as the advantages and disadvantages identified in comparison to international and regional competitor countries. Based on these foundations, the document organises the strategic goals and development guidelines according to uniform principles, assigning specific strategic measures to each. Compiled, supplemented, and updated during 2020–2021, the document provides a long-term framework for shaping tourism over the next decade.
This publication is not intended solely for a select group of decision-makers.
Its aim is to inform all sector players and stakeholders about the future opportunities within domestic tourism. It serves as a professional resource for students in higher education, offers a decision-support framework for current and potential investors in the sector, acts as a benchmark for managers operating in tourism, provides professional guidance for those working in the industry, and supports government and local authorities in making regulatory and resource allocation decisions.
The key objective of this document is to contribute significantly to the development of Hungarian tourism, elevating it to an internationally competitive level of service and achieving the strategic goals set out. This ambition can only be realised through the dedicated and high-quality daily efforts of those involved in the sector.
The document consists of six chapters. The "NTS2030 – Tourism 2.0" chapter updates and supplements the previously adopted strategy while addressing the trends, challenges, and opportunities amplified by the COVID-19 pandemic. This chapter provides a comprehensive framework for the entire document, serving as an umbrella strategy to which all other sector-specific strategies and action plans are consistently aligned.
Sub-sector strategies for hospitality, health tourism, the MICE segment, and religious tourism are covered in a dedicated chapter. Additionally, the marketing and sales strategy outlines communication and marketing tools for both the overarching strategy and the sub-sector strategies. This chapter also includes the renewed representation operating model, which defines the operational structure of Hungary’s international tourism representation and sales network.
The Hungarian Tourism Agency, alongside leading professional organisations in the tourism sector and the largest religious denominations (with regard to the religious tourism action plan), played a key role in preparing this publication. Moreover, numerous experts, investors, decision-makers, industry professionals, and researchers contributed to its development.
The leading professional organisations in the tourism sector agree that the NTS2030 – Tourism 2.0 Strategy effectively translates the latest trends and insights from the global tourism industry into the domestic context, defining clear development directions and professional objectives up to 2030. These organisations support the strategic directions set out in the document and are committed to working together effectively, actively contributing to the achievement of shared goals.
The historical churches representing the largest religious denominations also contributed to the compilation of the religious tourism chapter of the NTS2030 – Tourism 2.0 Strategy. They support the strategic directions outlined in the document and are committed to cooperating effectively in its implementation, actively contributing to the achievement of shared goals.
The Tourism 2.0 Strategy lays down the cornerstones for the development of Hungarian tourism up to 2030.
It examines the starting points of the tourism sector in a structured manner—taking into account its defining characteristics, strengths, and weaknesses, as well as the advantages and disadvantages identified in comparison to international and regional competitor countries. Based on these foundations, the document organises the strategic goals and development guidelines according to uniform principles, assigning specific strategic measures to each. Compiled, supplemented, and updated during 2020–2021, the document provides a long-term framework for shaping tourism over the next decade.
This publication is not intended solely for a select group of decision-makers.
Its aim is to inform all sector players and stakeholders about the future opportunities within domestic tourism. It serves as a professional resource for students in higher education, offers a decision-support framework for current and potential investors in the sector, acts as a benchmark for managers operating in tourism, provides professional guidance for those working in the industry, and supports government and local authorities in making regulatory and resource allocation decisions.
The key objective of this document is to contribute significantly to the development of Hungarian tourism, elevating it to an internationally competitive level of service and achieving the strategic goals set out. This ambition can only be realised through the dedicated and high-quality daily efforts of those involved in the sector.
The document consists of six chapters. The "NTS2030 – Tourism 2.0" chapter updates and supplements the previously adopted strategy while addressing the trends, challenges, and opportunities amplified by the COVID-19 pandemic. This chapter provides a comprehensive framework for the entire document, serving as an umbrella strategy to which all other sector-specific strategies and action plans are consistently aligned.
Sub-sector strategies for hospitality, health tourism, the MICE segment, and religious tourism are covered in a dedicated chapter. Additionally, the marketing and sales strategy outlines communication and marketing tools for both the overarching strategy and the sub-sector strategies. This chapter also includes the renewed representation operating model, which defines the operational structure of Hungary’s international tourism representation and sales network.
The Hungarian Tourism Agency, alongside leading professional organisations in the tourism sector and the largest religious denominations (with regard to the religious tourism action plan), played a key role in preparing this publication. Moreover, numerous experts, investors, decision-makers, industry professionals, and researchers contributed to its development.
The leading professional organisations in the tourism sector agree that the NTS2030 – Tourism 2.0 Strategy effectively translates the latest trends and insights from the global tourism industry into the domestic context, defining clear development directions and professional objectives up to 2030. These organisations support the strategic directions set out in the document and are committed to working together effectively, actively contributing to the achievement of shared goals.
The historical churches representing the largest religious denominations also contributed to the compilation of the religious tourism chapter of the NTS2030 – Tourism 2.0 Strategy. They support the strategic directions outlined in the document and are committed to cooperating effectively in its implementation, actively contributing to the achievement of shared goals.
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