Social video is a big place and it moves fast. Without the right tools, marketers can easily be left behind while their competitors ride the waves of trends, audio sounds, and partnership opportunities.

Looking ahead into 2023, Tubular has identified five areas in social video where marketers need to focus to get ahead of the game, and why.

1. It’s all about pace
2. Creator economy is the economy
3. Virtual communities for good
4. Augmented reality innovations in virtual worlds
5. The future of search in social