In recent years, the role of destination management organisations has expanded beyond attracting visitors to drive economic growth, towards being a steward and catalyst for social and environmental development. Those managing destinations for tourism now must consider their role in broader aspects of place development including promoting sustainability, engaging with local communities, contributing to the knowledge economy, and practicing environmental stewardship
This transformation is particularly significant in North East England, a region celebrated for its natural beauty, cultural heritage, and vibrant communities. As the North East grows in prominence as a visitor destination, it has become essential to develop a framework that not only promotes the visitor economy but also ensures its long-term viability and benefits for communities, businesses and the environment.
In recent years, the role of destination management organisations has expanded beyond attracting visitors to drive economic growth, towards being a steward and catalyst for social and environmental development. Those managing destinations for tourism now must consider their role in broader aspects of place development including promoting sustainability, engaging with local communities, contributing to the knowledge economy, and practicing environmental stewardship
This transformation is particularly significant in North East England, a region celebrated for its natural beauty, cultural heritage, and vibrant communities. As the North East grows in prominence as a visitor destination, it has become essential to develop a framework that not only promotes the visitor economy but also ensures its long-term viability and benefits for communities, businesses and the environment.
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