Aboriginal cultural tourism has been identified by industry as a key priority for the tourism industry, which is reflected in the Northern Territory’s Tourism Industry Strategy 2030. The vision of the Northern Territory Aboriginal Tourism Strategy is for the Northern Territory to be the undeniable leader in the Aboriginal tourism sector. In ever growing numbers, visitors to the Northern Territory express a desire to learn more about Aboriginal cultures. Likewise, many Aboriginal communities are interested in sharing their vibrant culture with others. Visitors are keen to engage in a range of authentic experiences which provides them with a greater understanding of the unique spiritual connection that Aboriginal people have with their country. This strategy represents an exciting opportunity to grow the Territory’s offering of engaging tourism experiences that showcase the Northern Territory’s distinctive and diverse Aboriginal cultures. Tourism NT and the Northern Territory Aboriginal Tourism Advisory Council (ATAC) have developed the Northern Territory Aboriginal Tourism Strategy in consultation with Aboriginal people and organisations, the wider tourism industry and NT Government agencies. The Northern Territory tourism industry is acutely conscious of the challenges associated with evolving our current Aboriginal cultural offerings in order to meet the significant demand from such a hugely diverse visitor base. Therefore a sustained commitment from all stakeholders is required to develop a diverse Aboriginal tourism sector positioning the Northern Territory as the undeniable leader in Aboriginal tourism.