The Isle of Man is home to an extraordinary offering for visitors, from our rich heritage and distinct cultural identity, to our everchanging landscapes. All of which contribute to our UNESCO Bisophere Reserve status - the only entire nation in the world to be awarded this special accolade.
Isle of Man Government’s Our Island Plan and the emerging 5-10 year economic strategy for the Island both clearly recognise the role that Visitor Economy growth has to play in achieving the vision of a secure, vibrant and sustainable future for the Isle of Man.
Our Island, Our Future outlines the strategic plan for growing the Island’s Visitor Economy over the next 10 years through to 2032. It has been developed by Visit Isle of Man in partnership with the Island’s Visitor Economy sector and partner government departments, agencies and organisations. It is through improving the quality of the destination that the quality of life for our residents will improve too, and it is this association that makes the Isle of Man the natural choice to live, work and visit.
The strategy is the culmination of a comprehensive programme of market research and consultancy studies, which have consistently shown great potential for growth in the Island’s Visitor Economy. It outlines a clear way forward for fully capitalising on all of these opportunities, and provides the context and mandate for the work of Visit Isle of Man and the starting point for business cases for Government policy and investment support. It is designed to complement and inform the strategies, policies and ambitions of all partner government departments, agencies and bodies, and support the future prosperity of the Island’s existing and new Visitor Economy businesses.
Our Island, Our Future sets out an ambitious but achievable vision and targets for growth, and is firmly focused on the development of a more compelling and competitive visitor offer that will raise awareness of the Isle of Man as a visitor destination. In turn, this will attract new visitor markets, boost the performance of Visitor Economy businesses, and create rewarding career opportunities to retain and attract talent in our tourism industry. All whilst contributing positively to reducing the impacts of climate change.
Combined with a strong set of unique selling points, we have a loyal existing customer base that can be encouraged to visit more frequently and out of season, and a clear potential to grow demand from the pre-family and family holiday and short break markets. The next ten years are going to prove vitally important for Visit Isle of Man as we implement the core principles and action programmes required to grow our annual visitor numbers to 500,000 by 2032.
The Isle of Man is home to an extraordinary offering for visitors, from our rich heritage and distinct cultural identity, to our everchanging landscapes. All of which contribute to our UNESCO Bisophere Reserve status - the only entire nation in the world to be awarded this special accolade.
Isle of Man Government’s Our Island Plan and the emerging 5-10 year economic strategy for the Island both clearly recognise the role that Visitor Economy growth has to play in achieving the vision of a secure, vibrant and sustainable future for the Isle of Man.
Our Island, Our Future outlines the strategic plan for growing the Island’s Visitor Economy over the next 10 years through to 2032. It has been developed by Visit Isle of Man in partnership with the Island’s Visitor Economy sector and partner government departments, agencies and organisations. It is through improving the quality of the destination that the quality of life for our residents will improve too, and it is this association that makes the Isle of Man the natural choice to live, work and visit.
The strategy is the culmination of a comprehensive programme of market research and consultancy studies, which have consistently shown great potential for growth in the Island’s Visitor Economy. It outlines a clear way forward for fully capitalising on all of these opportunities, and provides the context and mandate for the work of Visit Isle of Man and the starting point for business cases for Government policy and investment support. It is designed to complement and inform the strategies, policies and ambitions of all partner government departments, agencies and bodies, and support the future prosperity of the Island’s existing and new Visitor Economy businesses.
Our Island, Our Future sets out an ambitious but achievable vision and targets for growth, and is firmly focused on the development of a more compelling and competitive visitor offer that will raise awareness of the Isle of Man as a visitor destination. In turn, this will attract new visitor markets, boost the performance of Visitor Economy businesses, and create rewarding career opportunities to retain and attract talent in our tourism industry. All whilst contributing positively to reducing the impacts of climate change.
Combined with a strong set of unique selling points, we have a loyal existing customer base that can be encouraged to visit more frequently and out of season, and a clear potential to grow demand from the pre-family and family holiday and short break markets. The next ten years are going to prove vitally important for Visit Isle of Man as we implement the core principles and action programmes required to grow our annual visitor numbers to 500,000 by 2032.
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