Key aspects of "Plan T":

• Improving the dialogue and initiating stronger cooperation with Federal Provinces, destinations, businesses, interest groups and stakeholders from other sectors.
• Supporting digital transformation, such as supporting tourism businesses to adapt, creating data alliances and expanding e-government services.
• Creating appropriate framework conditions for the tourism sector, including in the fields of taxation, business succession and new business models (such as setting framework conditions for the sharing economy).
• Optimising the quality of training and better exploiting the potential for inter-business measures to improve the attractiveness of working in tourism.
• Working towards greater levels of sustainability, including by improving climate-friendly mobility and promoting further use of renewable energy.
• Intensifying cooperation between tourism and agriculture, including in the culinary sector.
• Further developing tourism marketing, such as rethinking destination management and optimising the use of new technologies.
• Strengthening family-run and owner-managed enterprises by tailor-made financing and subsidy mechanisms as well as developing new financing mechanisms with a focus on equity.
• Creating a future-oriented system of statistical indicators covering all three dimensions of sustainability.