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Post-Summer 2024 Tourism Trends and Forecasts for France & Greece & Italy & Spain
This report explores tourism trends, OTA rates and GDS flights in September and October.
Summary
Summer in most places means peak tourist season. But what happens in popular Mediterranean destinations like France, Greece, Italy, and Spain as the crowds thin out after July and August?
Who are the travellers opting for vacations in September and October to avoid the sweltering summer heat? Which markets can these destinations target to promote off-season travel?
In this report, we explore tourism trends, OTA rates, and GDS flights in September and October, compared to the bustling summer months.
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What it covers
- Introduction
- Key Findings
- France: The Olympics effect and the stability of the domestic market
- Greece: Few domestic tourists and a clear drop in rates
- Italy sees a rise in September tourism, driven by American and German visitors
- Spain: Weekend rate surges extend into October; increase in Northern European tourists
- Americans and Germans are the top foreign markets in September and October in all four countries analysed
- Beyond summer: the four countries compared
Why it matters
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