Log in
Oops! Something went wrong while submitting the form.
Create an account
Oops! Something went wrong while submitting the form.
The tourism industry, with travel and hospitality as two of its major components, is no longer the same as it was. Consumer behaviors toward tourism have significantly changed, influenced by the desire for safety and social contact and the accelerated shift to digital. Travel planning now happens with just a few clicks — from selecting a travel location and checking safety protocols to receiving information on flights and lodgings. For businesses, this means tougher asks from customers and greater competition for wallet share, especially as digital evens out the playing field between small and large companies.
Fueled by pent-up demand and the ubiquity of digital connectivity, the travel and hospitality business did see a fairly successful rebound in 2021 and 2022, tempered to some extent by climate change, geopolitical tensions, and persistent, high inflation. To reach new markets, meet expectations for customer-centric experiences, and outmaneuver industry turbulence, tourism brands must reinvent themselves in a truly differentiating way — and the metaverse may very well be that enabling factor.
When we talk about the metaverse, we think about stunningly realistic 3D digital worlds centered on social connections, such as virtual reality (VR) experiences and augmented reality (AR) overlays of the real world. Here, users often have control over a digital avatar, which is used to interact with other users. Aside from this social component, the metaverse provides various opportunities for businesses to reach customers wherever they are, deepen customer loyalty, and grow revenue. That’s why it is considered one of the hottest emerging trends in the tourism space. The idea of interactive virtual worlds could help enhance how customers engage with different locations (making it as inreal-life as possible), elevate the customer experience (CX), and, in some instances, present alternatives to physical travel.
This white paper will explore how the metaverse can help revitalize the industry and ensure sustainable growth, including ho
The tourism industry, with travel and hospitality as two of its major components, is no longer the same as it was. Consumer behaviors toward tourism have significantly changed, influenced by the desire for safety and social contact and the accelerated shift to digital. Travel planning now happens with just a few clicks — from selecting a travel location and checking safety protocols to receiving information on flights and lodgings. For businesses, this means tougher asks from customers and greater competition for wallet share, especially as digital evens out the playing field between small and large companies.
Fueled by pent-up demand and the ubiquity of digital connectivity, the travel and hospitality business did see a fairly successful rebound in 2021 and 2022, tempered to some extent by climate change, geopolitical tensions, and persistent, high inflation. To reach new markets, meet expectations for customer-centric experiences, and outmaneuver industry turbulence, tourism brands must reinvent themselves in a truly differentiating way — and the metaverse may very well be that enabling factor.
When we talk about the metaverse, we think about stunningly realistic 3D digital worlds centered on social connections, such as virtual reality (VR) experiences and augmented reality (AR) overlays of the real world. Here, users often have control over a digital avatar, which is used to interact with other users. Aside from this social component, the metaverse provides various opportunities for businesses to reach customers wherever they are, deepen customer loyalty, and grow revenue. That’s why it is considered one of the hottest emerging trends in the tourism space. The idea of interactive virtual worlds could help enhance how customers engage with different locations (making it as inreal-life as possible), elevate the customer experience (CX), and, in some instances, present alternatives to physical travel.
This white paper will explore how the metaverse can help revitalize the industry and ensure sustainable growth, including ho
.webp)
