Reset Recover Reignite

This Annual Report from Singapore Tourism Board looks at the period 2021-2022 and focuses on three pillars: (1) Reset, reflecting on the past year, we are reconnecting with who we are, bringing valuable insights that pave the way for Destination Singapore to flourish.; (2) Recover, as countries cautiously reopened their borders and international travel restarted, Singapore’s tourism sector saw upward trends in visitor arrivals and tourism expenditure, indicating that recovery was finally on the way; and (3) Reignite, STB rekindled the passion for Singapore as an ideal travel destination through a series of creative marketing campaigns, collaborating with both local and international stakeholders to illuminate Singapore’s rich cultural history, underscoring the city’s beauty, diversity and innovation.