This Annual Report from Singapore Tourism Board looks at the period 2021-2022 and focuses on three pillars: (1) Reset, reflecting on the past year, we are reconnecting with who we are, bringing valuable insights that pave the way for Destination Singapore to flourish.; (2) Recover, as countries cautiously reopened their borders and international travel restarted, Singapore’s tourism sector saw upward trends in visitor arrivals and tourism expenditure, indicating that recovery was finally on the way; and (3) Reignite, STB rekindled the passion for Singapore as an ideal travel destination through a series of creative marketing campaigns, collaborating with both local and international stakeholders to illuminate Singapore’s rich cultural history, underscoring the city’s beauty, diversity and innovation.
This Annual Report from Singapore Tourism Board looks at the period 2021-2022 and focuses on three pillars: (1) Reset, reflecting on the past year, we are reconnecting with who we are, bringing valuable insights that pave the way for Destination Singapore to flourish.; (2) Recover, as countries cautiously reopened their borders and international travel restarted, Singapore’s tourism sector saw upward trends in visitor arrivals and tourism expenditure, indicating that recovery was finally on the way; and (3) Reignite, STB rekindled the passion for Singapore as an ideal travel destination through a series of creative marketing campaigns, collaborating with both local and international stakeholders to illuminate Singapore’s rich cultural history, underscoring the city’s beauty, diversity and innovation.