This strategy is built around several key aims:

• Consolidate a resilient, balanced tourist destination
• Support tourism industry employment in the Lyon metropolitan area
• Accelerate the shift towards more environmentally friendly tourism
• Ensure inclusive, participatory and respectful tourism

These 4 objectives have been broken down into 30 concrete proposals that will be implemented jointly by Lyon Métropole and the Lyon Area Tourism Office and Convention Bureau for 2021-2026.