Consumer attitudes toward restaurant technology varies greatly by demographic and service segment—fullservice, limited-service and delivery—according to new research.

In the Association’s first look at restaurant technology integration since 2016—and post pandemic—data shows a good approach for operators is to match their tech investments to the customer base they serve.

76% of operators say using technology gives them a competitive edge but many believe their restaurants could do more to keep up on the tech front.

Topping customers' favorite tech: Options that make it easier and faster to order and pay.

• 7 in 10 adults look for deals when ordering takeout or delivery or dining in a restaurant.
• A majority of fullservice customers say they would be likely to place an order or pay the check using a tablet at the table.
• 7 in 10 limited-service customers say they would be likely to place an order using a smartphone app.
• 8 in 10 delivery customers say they would order delivery using a smartphone app.

Through technology, operators have important opportunities to enhance the customer experience, amplify marketing and operate more efficiently.

Today, even though the majority of operators consider the technology in their businesses to be mainstream (vs. leading edge), choosing the right tech for their customers’ convenience while maintaining high-touch hospitality is the best, most balanced approach to today’s business.

1. Introduction
2. What Consumers Want: Tech in Fullservice
3. What Consumers Want: Tech in Limited-Service
4. What Consumers Want: Tech in Delivery Service
5. Operator Perspective
6. Top Opportunities for Tech Integration
7. Tech Investments by Category
8. Tech Solutions to Labor Challenges
9. Operator Perspective