The roadmap for tourism forms a larger entity with the roadmap for Helsinki’s international business marketing for 2018–2021xi, which was approved by the Economic Development Division in November 2017.

This is why tourism marketing and related matters, such as interest groups or primary markets, are not discussed in the roadmap for tourism.

At the end of this roadmap, there is are excerpts of the roadmap for Helsinki’s international business marketing, which focus on tourism marketing, international events in Helsinki, Special Interest visits to Helsinki and international conferences and business meetings in Helsinki.