Welcome to Skift Meetings Megatrends 2025, your definitive guide to the pivotal shifts shaping the meetings and events industry in the year ahead. This report dives into the transformative forces redefining how we connect, collaborate, and create experiences. From AI-powered personalization revolutionizing event design to the growing demand for authenticity, sustainability, and mental well-being, the landscape of events is evolving at breakneck speed.

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But with change comes opportunity—and challenges. How will you harness new technologies while maintaining the human touch? How can planners adapt to an increasingly diverse and multi-generational workforce? What strategies will ensure your events resonate with audiences craving purpose and connection?

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This report isn’t just about trends—it’s a blueprint for staying ahead in a competitive, rapidly evolving industry. Read on to discover the insights and strategies that will define the future of events.

• AI-Powered Event Tech Finally Delivers on the Promise of Event Personalization
• Q&A: Planners Seek to Balance Automation with Personalization
• Authenticity Over Aesthetics Planning for Five Different Generations
• Q&A: 3 Ways to Plan an Authentic Experience in Montréal
• Meetings Industry Gets Flooded With Private Equity Mental Health Becomes a Standard in Event Planning
• Q&A: Intentional Event Planning for a New Era of Attendee Engagement
• EU Legislation Accelerates Event Sustainability Drive
• Integrating Local Inspiration Into Events