Author:
Skift
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Language:
English

Skift Megatrends: Looking Ahead to 2025

January 2025
Marketing

When mulling how to approach Skift’s annual Megatrends exercise, which traditionally looks at the upcoming year, we figured that 2021 could be another tumultuous period given uncertainties about the uneven global distribution and effectiveness of the vaccines, and the prospects of ongoing spikes and dips in coronavirus outbreaks. At the least, even under the most optimum circumstances, it would be a year of recovery and woundlicking for much of the travel industry that outlasted 2020.

We therefore decided to write our best Megatrends forecasts of what travel would look like in 2025, five years from now, when perhaps a sense of a new normalcy would have a chance to settle in.

Although we realize that given climate change variables, political strife, the chance of fresh pandemics, and economic dislocations, there’s no guarantee that 2025 will bring stability. In reflecting about the likely shape of 2025, we even speculated about deals that might happen if that particular Megatrend is solid. Given the variables, for many of our individual Megatrends within this publication, we also included a counterpoint argument, just in case our prognostications turn out a different way.

After all, each of these will be debated back and forth, and we hope you participate in that dialogue with Skift about the future of travel. So for the sake of this year’s Megatrends, imagine you are waking up and reading them in 2025.

Contents:

  • Travel’s New Cadence Is More Deliberate, Introspective and Soulful
  • Backyard Tourism Is On a Pedestal But Far-Flung Exploration Recovers
  • Hotels Are Back With Big Upsides for Owners Who Stuck Out the Hard Times
  • Accor Partner Trend: Pushing the Boundaries of Lifestyle for the New Era of Travel
  • Work From Anywhere Spurs a New Type of Business Travel
  • Asia Bulks Up Even As It Looks Inward
  • Travel Sectors Get Scrambled, Definitions Blur
  • The Subscription Model Becomes a Staple of Travel Industry Renewal
  • American Express Partner Trend: Brands That Embrace Agility and Flexibility Will
  • Be Equipped for the Future of Travel
  • Humbled Airlines Back Away From Any Brash New Ventures
  • Cruise Lines Partner, Prune and Take Refuge In Their Private Islands
  • The Rise of Global Mobile Wallets Upends Travel Payments
  • DCT Abu Dhabi Partner Trend: How Abu Dhabi Is Adapting Its Events Strategy
  • The Robots You See and the Ones You Don’t Accelerate Automation
  • More Mainstream Short-Term Rentals Cope With New Headwinds
  • Product Mediocrity Seeds a New Era of Travel Industry Disruption
  • Renewed Strength Matters in 2025

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Skift Megatrends: Looking Ahead to 2025

January 2025
Marketing

When mulling how to approach Skift’s annual Megatrends exercise, which traditionally looks at the upcoming year, we figured that 2021 could be another tumultuous period given uncertainties about the uneven global distribution and effectiveness of the vaccines, and the prospects of ongoing spikes and dips in coronavirus outbreaks. At the least, even under the most optimum circumstances, it would be a year of recovery and woundlicking for much of the travel industry that outlasted 2020.

We therefore decided to write our best Megatrends forecasts of what travel would look like in 2025, five years from now, when perhaps a sense of a new normalcy would have a chance to settle in.

Although we realize that given climate change variables, political strife, the chance of fresh pandemics, and economic dislocations, there’s no guarantee that 2025 will bring stability. In reflecting about the likely shape of 2025, we even speculated about deals that might happen if that particular Megatrend is solid. Given the variables, for many of our individual Megatrends within this publication, we also included a counterpoint argument, just in case our prognostications turn out a different way.

After all, each of these will be debated back and forth, and we hope you participate in that dialogue with Skift about the future of travel. So for the sake of this year’s Megatrends, imagine you are waking up and reading them in 2025.

Contents:

  • Travel’s New Cadence Is More Deliberate, Introspective and Soulful
  • Backyard Tourism Is On a Pedestal But Far-Flung Exploration Recovers
  • Hotels Are Back With Big Upsides for Owners Who Stuck Out the Hard Times
  • Accor Partner Trend: Pushing the Boundaries of Lifestyle for the New Era of Travel
  • Work From Anywhere Spurs a New Type of Business Travel
  • Asia Bulks Up Even As It Looks Inward
  • Travel Sectors Get Scrambled, Definitions Blur
  • The Subscription Model Becomes a Staple of Travel Industry Renewal
  • American Express Partner Trend: Brands That Embrace Agility and Flexibility Will
  • Be Equipped for the Future of Travel
  • Humbled Airlines Back Away From Any Brash New Ventures
  • Cruise Lines Partner, Prune and Take Refuge In Their Private Islands
  • The Rise of Global Mobile Wallets Upends Travel Payments
  • DCT Abu Dhabi Partner Trend: How Abu Dhabi Is Adapting Its Events Strategy
  • The Robots You See and the Ones You Don’t Accelerate Automation
  • More Mainstream Short-Term Rentals Cope With New Headwinds
  • Product Mediocrity Seeds a New Era of Travel Industry Disruption
  • Renewed Strength Matters in 2025