The Plan to develop Staffordshire’s visitor economy from 2023-26 is fully endorsed and championed by Staffordshire’s Destination Management Partnership Board. And the Board is committed to making a significant contribution to its delivery. Ambitious yet realistic, the Plan has been created using the in-depth knowledge and on-the-ground insights of stakeholders who passionately believe in the significant role the visitor economy has to play in stimulating future economic growth. Together, we are confident that it’s one of Staffordshire's most viable ways to increase Gross Value-Added economic output and community wellbeing.
Setting targets for growth and providing a clear rationale for investment, the Plan is intended to influence the activities and investment decisions of all those with a stake in the visitor economy, including public authorities, businesses, service providers, education establishments, cultural organisations, and landscape management partnerships.
Across Staffordshire the visitor economy has enormous potential. Pre-pandemic it was worth 1.87bn to the local economy and supported 33,000 jobs. Over 80% of those leaving education are employed in it and it acts as a springboard of influence for future career paths. And it connects to local agendas including planning, transport, public health, culture and events, digital services, local pride, and sustainability, providing an arena in which they can come together for the benefit of local communities and visitors alike.
And yet there are a myriad of opportunities for the sector to add even more value, building on strong foundations which include our world renowned brands, iconic visitor attractions and excellent transport connections. The county is recovering quickly and has recently played host to Commonwealth Games activities and supported the Queen's Platinum Jubilee, demonstrating both its potential and ambition to act at the regional level and on the national stage.
At the height of the Covid 19 Pandemic, it became clear that there was the need for a more concerted effort to be taken to overcome the severe challenges facing the sector. With open conversation, a commitment was made by the public and private sectors to pull together at county and district levels to share best practice and resources to support each other. The Destination Management Partnership (DMP) Board was reborn. As the pandemic recedes, the Board is building on promising foundations, forged at a time of need but committed to strengthening the partnership further. The group is committed to become more inclusive and an effective champion for the visitor economy as a whole.
A successful visitor economy can sustain business, safeguard jobs, and positively impact the lives of local residents and communities through opportunities for employment and enjoyment. It can help produce a place that offers those who live, work, and study here a healthier work-life balance and unrivalled quality of life.
The Plan to develop Staffordshire’s visitor economy from 2023-26 is fully endorsed and championed by Staffordshire’s Destination Management Partnership Board. And the Board is committed to making a significant contribution to its delivery. Ambitious yet realistic, the Plan has been created using the in-depth knowledge and on-the-ground insights of stakeholders who passionately believe in the significant role the visitor economy has to play in stimulating future economic growth. Together, we are confident that it’s one of Staffordshire's most viable ways to increase Gross Value-Added economic output and community wellbeing.
Setting targets for growth and providing a clear rationale for investment, the Plan is intended to influence the activities and investment decisions of all those with a stake in the visitor economy, including public authorities, businesses, service providers, education establishments, cultural organisations, and landscape management partnerships.
Across Staffordshire the visitor economy has enormous potential. Pre-pandemic it was worth 1.87bn to the local economy and supported 33,000 jobs. Over 80% of those leaving education are employed in it and it acts as a springboard of influence for future career paths. And it connects to local agendas including planning, transport, public health, culture and events, digital services, local pride, and sustainability, providing an arena in which they can come together for the benefit of local communities and visitors alike.
And yet there are a myriad of opportunities for the sector to add even more value, building on strong foundations which include our world renowned brands, iconic visitor attractions and excellent transport connections. The county is recovering quickly and has recently played host to Commonwealth Games activities and supported the Queen's Platinum Jubilee, demonstrating both its potential and ambition to act at the regional level and on the national stage.
At the height of the Covid 19 Pandemic, it became clear that there was the need for a more concerted effort to be taken to overcome the severe challenges facing the sector. With open conversation, a commitment was made by the public and private sectors to pull together at county and district levels to share best practice and resources to support each other. The Destination Management Partnership (DMP) Board was reborn. As the pandemic recedes, the Board is building on promising foundations, forged at a time of need but committed to strengthening the partnership further. The group is committed to become more inclusive and an effective champion for the visitor economy as a whole.
A successful visitor economy can sustain business, safeguard jobs, and positively impact the lives of local residents and communities through opportunities for employment and enjoyment. It can help produce a place that offers those who live, work, and study here a healthier work-life balance and unrivalled quality of life.
.webp)