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The data in this report is based on independent research conducted by Benchmark Research Partners in the Fall of 2024 with support and guidance from Sojern to explore the challenges and opportunities shaping destination marketing today. Brand USA, Destination Canada, the European Travel Commission, and the Caribbean Tourism Organization also provided support in the fielding of this study. Nearly 200 participants from leading DMOs worldwide contributed their insights. This research explores key trends, priorities, and the role of technology in destination marketing, with real-world insights from industry leaders shaping the bigger picture.
The data in this report is based on independent research conducted by Benchmark Research Partners in the Fall of 2024 with support and guidance from Sojern to explore the challenges and opportunities shaping destination marketing today. Brand USA, Destination Canada, the European Travel Commission, and the Caribbean Tourism Organization also provided support in the fielding of this study. Nearly 200 participants from leading DMOs worldwide contributed their insights. This research explores key trends, priorities, and the role of technology in destination marketing, with real-world insights from industry leaders shaping the bigger picture.
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