When the last edition of Simpleview’s State of SEO report for destination marketing organizations (DMOs) came out in mid-2021, we had just been through the most eventful year-plus in destination digital marketing (if not our lives). Website traffic that cratered at the start of the COVID-19 pandemic had just begun to soar to record levels when we published the report.
Fast forward to today, when the world, the industry, and the digital marketing discipline have been much calmer — but that doesn’t mean we’ve been in stasis. Multiple traffic trends have come and gone, with DMOs riding high on organic search gains before slumping and then recovering back toward growth. Through it all, destination marketers have sought to understand the broader trends affecting them and find growth opportunities.
When the last edition of Simpleview’s State of SEO report for destination marketing organizations (DMOs) came out in mid-2021, we had just been through the most eventful year-plus in destination digital marketing (if not our lives). Website traffic that cratered at the start of the COVID-19 pandemic had just begun to soar to record levels when we published the report.
Fast forward to today, when the world, the industry, and the digital marketing discipline have been much calmer — but that doesn’t mean we’ve been in stasis. Multiple traffic trends have come and gone, with DMOs riding high on organic search gains before slumping and then recovering back toward growth. Through it all, destination marketers have sought to understand the broader trends affecting them and find growth opportunities.
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