A flourishing destination:

• Is regenerative and respectful.
• Helps a local community thrive.
  • Makes a significant contribution to the local economy, without dominating. Provides good jobs and appropriate incomes, creates new opportunities.
  • Helps preserve and grow the natural and cultural resources. Respects and nurtures natural and cultural heritage and the lived environment.
  • Ensures meaningful interaction between visitors and residents. Is inclusive and sets store by hospitality.
• Respects people, culture and nature worldwide, makes an active contribution to the UN’s development objectives.