The 2018-2022 Strategic Tourism Plan (STP) sets a new standard for the tourism industry in Snohomish County.

First, it celebrates the impact that tourism has in the county from overnight and day-trippers, generating approximately $1 billion of spending, creating 20,000 direct and indirect jobs, and $100 million of state and local revenue. It sets a clear course for future growth, building on a strong regional economy and significant potential for building new tourism products and attracting new tourism demand.

Finally, it bridges the gap between various government agencies, and offices, boards and committees, cities and towns, and tourism businesses around the county to deliver a collaborative call to action, bringing these groups and individuals together under one set of guiding principles, one set of realistic goals, one brand, one clear strategy and one collective vision for Snohomish County tourism.