We will maintain our focus on international association conferences, as VISITFLANDERS can make the greatest difference to the conference sector in this segment and the potential for social added value creation is highest here. In terms of the size of conferences, we take into account the capacity of the destination and the local conference capacity and we aim for conferences of 200 to 1,500 participants.

We choose to refine our substantive focus. Where we used to emphasize association conferences within economic growth sectors, we now aim for conferences that support the objectives of the tourism themes and the overarching Flemish policy. In concrete terms, we will proactively attract conferences within the following themes and socially relevant domains:

• Heritage

• Misuse

• Flanders Of course

• Culinary

• Tourism (Travel to Tomorrow)

• Circular economy

• Energy & climate

• Industry 4.0

• Logistics

• Care & health

• Smart and sustainable living

• Lifelong learning

• Mobility