By 2040, Sussex’s expanded wine tourism offer will

be a headline act in the region’s visitor story, complementing its thriving visitor economy and attracting more higher spending international and domestic tourists.

Wine tourism will make a significant contribution to the visitor economy and the prospects for further sustainable growth are excellent. The objectives of this plan are:

1. The volume and seasonal spread of wine tourism experiences across Sussex will be expanded
2. Sussex’s reputation as a global wine destination will be enhanced to attract higher spending international and domestic visitors
3. Sussex’s reputation as a global wine destination will be enhanced to attract higher spending international and domestic visitors
4. The Sussex wine tourism businesses will work collaboratively and ambitiously in taking forward this vision

1. Our Vision
2. Growing Sussex Wine Tourism
3. Context & Market Analysis