The road map was prepared as part of measures to implement Visit Finland’s national Sustainable Travel Finland programme in the Tampere Region. Visit Tampere Ltd was responsible for compiling the road map and coordinating engagement efforts. Ekokumppanit Oy designed and facilitated the co-creation arrangements.

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The work progressed based on the needs and ideas collected through participatory theme workshops and progressed to interviews with key operators. The results of the co-creation workshops helped to identify a clear need to set a key goal to ensure that the resources for the sustainability efforts can be focused effectively and to provide results that can be monitored and verified.

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The key operator interviews involved sparring efforts around the carbon neutrality goal set for the road map with regional companies pioneering sustainable tourism, the public sector and development organisations. Interviews and co-creation efforts were used to select goals and development themes and build a foundation for cooperation to deploy the road map and solidify carbon neutrality as the shared goal for sustainable travel.

• Road map as a basis for sustainable travel
• Carbon neutrality as a shared goal
• Carbon neutral destination – development arrangements and steps
• Low-carbon tourism companies
• The carbon footprint of tourism-related mobility
• Nature, biodiversity and carbon sinks
• Economic and social impacts
• Indicators and information-based management
• Cooperation is the key to success