Log in
Oops! Something went wrong while submitting the form.
Create an account
Oops! Something went wrong while submitting the form.
Tourism is one of Tampere’s most vital industries, with wide-ranging impacts. It creates jobs, boosts revenue, and strengthens the experience economy—a key driver of the city's growth. This economy is built on experiences shaped by local culture, events, nature, and the urban environment, with tourism playing a crucial role in making these experiences accessible to more people. Attracting visitors enriches the local economy and enhances Tampere’s appeal both nationally and internationally.
The central objective of our tourism strategy is to significantly increase Tampere’s tourism revenue, with a target of reaching one billion euros by 2030. This ambitious goal shapes our strategic direction, guiding the adoption of new operating models while reinforcing shared values such as sustainability and responsibility. Tampere is committed to sustainable tourism that supports both the local environment and community in the long term.
Our strategy is built on strong collaboration between key stakeholders. The joint commitment of the city, businesses, and tourism professionals is essential in achieving our shared vision. Beyond its economic benefits, tourism fosters connections between locals and visitors, enhancing cultural exchange and strengthening the city’s identity. It makes Tampere a more dynamic, diverse, and welcoming place for everyone.
As we move towards 2030, we aim to enhance Tampere’s international appeal while prioritising sustainability, maintaining the city’s attractiveness, and supporting the experience economy. Building on the successes of previous strategies, we are introducing new initiatives to unlock further opportunities. Together, we can make Tampere an even more vibrant, resilient, and thriving destination—one that continues to flourish for years to come.
Tourism is one of Tampere’s most vital industries, with wide-ranging impacts. It creates jobs, boosts revenue, and strengthens the experience economy—a key driver of the city's growth. This economy is built on experiences shaped by local culture, events, nature, and the urban environment, with tourism playing a crucial role in making these experiences accessible to more people. Attracting visitors enriches the local economy and enhances Tampere’s appeal both nationally and internationally.
The central objective of our tourism strategy is to significantly increase Tampere’s tourism revenue, with a target of reaching one billion euros by 2030. This ambitious goal shapes our strategic direction, guiding the adoption of new operating models while reinforcing shared values such as sustainability and responsibility. Tampere is committed to sustainable tourism that supports both the local environment and community in the long term.
Our strategy is built on strong collaboration between key stakeholders. The joint commitment of the city, businesses, and tourism professionals is essential in achieving our shared vision. Beyond its economic benefits, tourism fosters connections between locals and visitors, enhancing cultural exchange and strengthening the city’s identity. It makes Tampere a more dynamic, diverse, and welcoming place for everyone.
As we move towards 2030, we aim to enhance Tampere’s international appeal while prioritising sustainability, maintaining the city’s attractiveness, and supporting the experience economy. Building on the successes of previous strategies, we are introducing new initiatives to unlock further opportunities. Together, we can make Tampere an even more vibrant, resilient, and thriving destination—one that continues to flourish for years to come.
.webp)
