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This report for business leaders and stakeholders from the Travel & Tourism sector explores sixteen technologies grouped into four trends that could change the future of Travel & Tourism. Each technology is carefully examined for its key features and critical importance to the Travel & Tourism sector.
To bring these technologies to life and show their immense value to travellers, the report also features case studies from Trip.com Group and innovations from WTTC members and the broader Travel & Tourism community.
To help businesses prepare for the future, the report also includes potential scenarios for how each of the sixteen technologies may evolve in the future and how they may be used in Travel & Tourism, both over the next decade and in the longer term.
A 2024 survey of travel technology decision makers, conducted by Amadeus, found that 91% of travel companies expected ‘moderate to aggressive’ increases in technology investment in their organisations.
Digital Technologies
Digital innovations can transform the Travel & Tourism sector and unlock unique experiences. At the forefront of this revolution is Artificial Intelligence (AI), which is reshaping industries around the world and is recognised by 94% of global business leaders as vital for future organisational success.
The advent of 5G, 6G, and LEO Satellites is introducing a new era of connectivity, enhancing navigation, safety, and fulfilling travellers’ desires for ‘always on’ high-speed communication. Super Apps are streamlining services into a single, user-friendly platform, ensuring a frictionless customer experience and Immersive Technologies are captivating tourists at every stage of their journey, from the excitement of pre-trip planning to post-trip reliving of memories in virtual environments.
Financial Technologies
Financial Technologies (FinTech) are changing the global monetary landscape, unlocking innovative opportunities for businesses and travellers. Buy Now, Pay Later (BNPL) schemes make travel more accessible to everyone by allowing customers to pay in easy instalments, while also providing safeguards to businesses with digital assessments of customers’ repayment capabilities. Central Bank Digital Currencies (CBDCs) could transform the way payments are made and managed, ushering in a new era of cashless operations, while Open Banking is enhancing customer experiences through the secure and trusted sharing of data. Digital Wallets & Travel Credentials are reducing stress for travellers and simplifying the travel process by securely storing and sharing a variety of digital documents, including bookings, loyalty cards, bank cards, digital passports, visas, and digital currencies.
The Future of Mobility
The future of mobility is rapidly evolving, driven by several innovative technologies. Leading advancements include Sustainable Travel Technologies, which are guiding the sector towards more environmentally responsible options, and Mobility-as-a-Service (MaaS), which is integrating various transport modes into a single, accessible platform, and providing new ways to explore destinations. Driverless Vehicles have the potential to transform airport transfers, enable customised tour routes, and reduce transportation costs, while Future Aviation holds the exciting prospect of the return of supersonic air travel and Advanced Air Mobility (AAM), which could enable new journeys by air.
Breakthrough Innovations
Breakthrough innovations represent technological advancements with the potential to fundamentally redefine travel, efficiency, and exploration. Among these innovations are Smart Cities, which aim to revolutionise urban life and tourism by delivering solutions for more efficient living and enhanced visitor experiences. Quantum Computing could soon be ready to tackle complex problems with ease, paving the way for new discoveries and Nuclear Fusion holds the promise of clean and abundant energy, significantly diminishing the world’s reliance on fossil fuels and enabling truly sustainable operations. Finally, Space Tourism offers the prospect of a new era in travel, presenting unprecedented opportunities for extraordinary experiences.
This report for business leaders and stakeholders from the Travel & Tourism sector explores sixteen technologies grouped into four trends that could change the future of Travel & Tourism. Each technology is carefully examined for its key features and critical importance to the Travel & Tourism sector.
To bring these technologies to life and show their immense value to travellers, the report also features case studies from Trip.com Group and innovations from WTTC members and the broader Travel & Tourism community.
To help businesses prepare for the future, the report also includes potential scenarios for how each of the sixteen technologies may evolve in the future and how they may be used in Travel & Tourism, both over the next decade and in the longer term.
A 2024 survey of travel technology decision makers, conducted by Amadeus, found that 91% of travel companies expected ‘moderate to aggressive’ increases in technology investment in their organisations.
Digital Technologies
Digital innovations can transform the Travel & Tourism sector and unlock unique experiences. At the forefront of this revolution is Artificial Intelligence (AI), which is reshaping industries around the world and is recognised by 94% of global business leaders as vital for future organisational success.
The advent of 5G, 6G, and LEO Satellites is introducing a new era of connectivity, enhancing navigation, safety, and fulfilling travellers’ desires for ‘always on’ high-speed communication. Super Apps are streamlining services into a single, user-friendly platform, ensuring a frictionless customer experience and Immersive Technologies are captivating tourists at every stage of their journey, from the excitement of pre-trip planning to post-trip reliving of memories in virtual environments.
Financial Technologies
Financial Technologies (FinTech) are changing the global monetary landscape, unlocking innovative opportunities for businesses and travellers. Buy Now, Pay Later (BNPL) schemes make travel more accessible to everyone by allowing customers to pay in easy instalments, while also providing safeguards to businesses with digital assessments of customers’ repayment capabilities. Central Bank Digital Currencies (CBDCs) could transform the way payments are made and managed, ushering in a new era of cashless operations, while Open Banking is enhancing customer experiences through the secure and trusted sharing of data. Digital Wallets & Travel Credentials are reducing stress for travellers and simplifying the travel process by securely storing and sharing a variety of digital documents, including bookings, loyalty cards, bank cards, digital passports, visas, and digital currencies.
The Future of Mobility
The future of mobility is rapidly evolving, driven by several innovative technologies. Leading advancements include Sustainable Travel Technologies, which are guiding the sector towards more environmentally responsible options, and Mobility-as-a-Service (MaaS), which is integrating various transport modes into a single, accessible platform, and providing new ways to explore destinations. Driverless Vehicles have the potential to transform airport transfers, enable customised tour routes, and reduce transportation costs, while Future Aviation holds the exciting prospect of the return of supersonic air travel and Advanced Air Mobility (AAM), which could enable new journeys by air.
Breakthrough Innovations
Breakthrough innovations represent technological advancements with the potential to fundamentally redefine travel, efficiency, and exploration. Among these innovations are Smart Cities, which aim to revolutionise urban life and tourism by delivering solutions for more efficient living and enhanced visitor experiences. Quantum Computing could soon be ready to tackle complex problems with ease, paving the way for new discoveries and Nuclear Fusion holds the promise of clean and abundant energy, significantly diminishing the world’s reliance on fossil fuels and enabling truly sustainable operations. Finally, Space Tourism offers the prospect of a new era in travel, presenting unprecedented opportunities for extraordinary experiences.
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