This Destination Management Plan (DMP) sets out a five-year growth strategy which aims to connect, galvanise and energise key stakeholders and partners with a shared commitment to develop, manage and market Telford and Wrekin’s visitor economy in a way that benefits all those involved in it – businesses, suppliers, visitors, local communities, and the environment.
This plan has been shaped, informed, and created in collaboration with our local tourism stakeholders, key regional and national partners, and policymakers to ensure that the needs of the sector are recognised and reflected inclusively.
The plan has been informed by in-depth research, consultation, and analysis, considering our visitor economy now and the real future prospects for growth.
Delivering in Partnership
To be effective the plan will need to be owned by all stakeholders across the destination. The plan will be a shared road map for growth and set the course for sustainable destination management and development.
A successful visitor economy involves many players, and this Destination Management Plan will rely on shared ownership, with everyone playing their part through effective partnerships operating locally, regionally and nationally to align effort and resources.
It will be overseen by a tourism advisory group (TAG). Operating at a strategic level the TAG will bring together members from the public and private sector with a vested interest in the borough’s visitor economy. The council’s existing internal place working group will align strategy and implementation and we will create regular networking opportunities to bring together those working within the borough’s visitor economy.
The Visit Telford brand relates to and represents the whole of the borough of Telford and Wrekin. In the document, any references to either Visit Telford or Telford encompass all of Telford and Wrekin. Recognising the importance for visitors of working across geographical boundaries, this document includes some references to attractions that are either close to Telford and Wrekin or span across more than one geographical area.
This Destination Management Plan (DMP) sets out a five-year growth strategy which aims to connect, galvanise and energise key stakeholders and partners with a shared commitment to develop, manage and market Telford and Wrekin’s visitor economy in a way that benefits all those involved in it – businesses, suppliers, visitors, local communities, and the environment.
This plan has been shaped, informed, and created in collaboration with our local tourism stakeholders, key regional and national partners, and policymakers to ensure that the needs of the sector are recognised and reflected inclusively.
The plan has been informed by in-depth research, consultation, and analysis, considering our visitor economy now and the real future prospects for growth.
Delivering in Partnership
To be effective the plan will need to be owned by all stakeholders across the destination. The plan will be a shared road map for growth and set the course for sustainable destination management and development.
A successful visitor economy involves many players, and this Destination Management Plan will rely on shared ownership, with everyone playing their part through effective partnerships operating locally, regionally and nationally to align effort and resources.
It will be overseen by a tourism advisory group (TAG). Operating at a strategic level the TAG will bring together members from the public and private sector with a vested interest in the borough’s visitor economy. The council’s existing internal place working group will align strategy and implementation and we will create regular networking opportunities to bring together those working within the borough’s visitor economy.
The Visit Telford brand relates to and represents the whole of the borough of Telford and Wrekin. In the document, any references to either Visit Telford or Telford encompass all of Telford and Wrekin. Recognising the importance for visitors of working across geographical boundaries, this document includes some references to attractions that are either close to Telford and Wrekin or span across more than one geographical area.
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