Digital transformation isn’t a new concept. It’s been a constant fixture in the corporate lexicon for nearly a decade, and yet many of the same conversations take place over and over. This points to several factors. First and foremost, it’s not going anywhere, and it’s going to take a long time. Second, it’s continuously evolving, and it’s not a switch that can just get flipped to “set and forget.”
Most importantly, many companies keep using the word “transformation,” and it may not mean exactly what they think it means.
Digital transformation isn’t a new concept. It’s been a constant fixture in the corporate lexicon for nearly a decade, and yet many of the same conversations take place over and over. This points to several factors. First and foremost, it’s not going anywhere, and it’s going to take a long time. Second, it’s continuously evolving, and it’s not a switch that can just get flipped to “set and forget.”
Most importantly, many companies keep using the word “transformation,” and it may not mean exactly what they think it means.
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