The concept of digital transformation has taken on new meaning for travel and hospitality in 2023.
Amid generational changes in traveler demands and behaviors, rapid advancements in automation and artificial intelligence (AI), and persistent volatility in the economy, environment, and geopolitics, the industry finds itself redefining “business as usual.”
In this light, travel and hospitality companies face a critical existential moment. By rethinking and redefining digital trans- formation as a means rather than an end, and committing to an organization-wide evolution with technology at the core of their philosophy and process, they will be able to better leverage the fundamental shifts affecting customer engagement, employee satisfaction, operational efficiency, and profitability.
The concept of digital transformation has taken on new meaning for travel and hospitality in 2023.
Amid generational changes in traveler demands and behaviors, rapid advancements in automation and artificial intelligence (AI), and persistent volatility in the economy, environment, and geopolitics, the industry finds itself redefining “business as usual.”
In this light, travel and hospitality companies face a critical existential moment. By rethinking and redefining digital trans- formation as a means rather than an end, and committing to an organization-wide evolution with technology at the core of their philosophy and process, they will be able to better leverage the fundamental shifts affecting customer engagement, employee satisfaction, operational efficiency, and profitability.
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