This research was conducted online in the U.S. and U.K. by The Harris Poll on behalf of Sprout Social. Participants included 778 social media marketing, customer care and communications professionals from a cross section of US and UK businesses. The survey was conducted from March 13 to March 27, 2023.

1. Research method
2. Business firmographics
3. Investing in social media to drive business impact
4. Extracting value from social media with emerging technologies and data tools
5. Social media’s critical role across an organization