Section 1: Keeping up with customer expectations
Marketing teams are spending on average $1.6M on website teams and software annually.
The website is becoming an increasingly expensive and time-consuming asset to manage, and organizations are struggling to quickly deliver on their customers’ needs. This presents a major, ongoing challenge for marketing teams, who are facing more pressure to innovate than ever before.
Section 2: Website Ownership
Website ownership is a persistent challenge for 81% of marketing teams.
While marketing teams are commonly the owners of the customer experience, the majority of these teams are currently restricted by developers and other teams — inhibiting their ability to deliver on their goals.
Section 3: The Web Tech stack
60% of marketing leaders believe their current web tech stack is missing the mark.
Most marketing leaders agree that they need to improve their websites to achieve their business goals. However, their current stack fails to sufficiently empower their business users to make this a reality.
Section 4: The impact of modern web tools
50% of marketing teams that have implemented no-code or low-code tools are already witnessing incremental benefits.
Organisations are seeking out modern web tools to help them deliver on their business goals, and early adopters are already seeing measurable impact when it comes to collaboration and workflows.
Closing thoughts: The work ahead
Marketing leaders need to establish the right harmony between their teams, technology, and processes to achieve web success.
Relying solely on technology is not a scalable solution. In order to supercharge their websites, marketers must build a new operating model — spanning team structures, collaborative processes, and workflows — that allows them to better leverage web development tools and deliver stunning digital experiences to their customers.
Section 1: Keeping up with customer expectations
Marketing teams are spending on average $1.6M on website teams and software annually.
The website is becoming an increasingly expensive and time-consuming asset to manage, and organizations are struggling to quickly deliver on their customers’ needs. This presents a major, ongoing challenge for marketing teams, who are facing more pressure to innovate than ever before.
Section 2: Website Ownership
Website ownership is a persistent challenge for 81% of marketing teams.
While marketing teams are commonly the owners of the customer experience, the majority of these teams are currently restricted by developers and other teams — inhibiting their ability to deliver on their goals.
Section 3: The Web Tech stack
60% of marketing leaders believe their current web tech stack is missing the mark.
Most marketing leaders agree that they need to improve their websites to achieve their business goals. However, their current stack fails to sufficiently empower their business users to make this a reality.
Section 4: The impact of modern web tools
50% of marketing teams that have implemented no-code or low-code tools are already witnessing incremental benefits.
Organisations are seeking out modern web tools to help them deliver on their business goals, and early adopters are already seeing measurable impact when it comes to collaboration and workflows.
Closing thoughts: The work ahead
Marketing leaders need to establish the right harmony between their teams, technology, and processes to achieve web success.
Relying solely on technology is not a scalable solution. In order to supercharge their websites, marketers must build a new operating model — spanning team structures, collaborative processes, and workflows — that allows them to better leverage web development tools and deliver stunning digital experiences to their customers.
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