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Technology advances quickly – and nowhere is that more evident than in the field of artificial intelligence (AI).
Since OpenAI launched ChatGPT to the public in November 2023, generative AI has filtered into many industries and sectors, and the world of public relations – one driven by the need to create words and images – is no exception.
However, for many communications teams, AI is a complex subject. How exactly can it help PR teams on a day-to-day basis, where does it play in over time, and how will it affect human jobs?
To understand where this technology is headed, Cision’s Executive Director of AI Strategy Antony Cousins has designed the AI Maturity Model and CASED framework to help you track the evolution of AI in PR and comms. We’ll explain all in this guide, but before then it’s worth looking at the three levels of maturity for employees, as described in Stephen Covey’s The Seven Habits of Highly Effective People.
Technology advances quickly – and nowhere is that more evident than in the field of artificial intelligence (AI).
Since OpenAI launched ChatGPT to the public in November 2023, generative AI has filtered into many industries and sectors, and the world of public relations – one driven by the need to create words and images – is no exception.
However, for many communications teams, AI is a complex subject. How exactly can it help PR teams on a day-to-day basis, where does it play in over time, and how will it affect human jobs?
To understand where this technology is headed, Cision’s Executive Director of AI Strategy Antony Cousins has designed the AI Maturity Model and CASED framework to help you track the evolution of AI in PR and comms. We’ll explain all in this guide, but before then it’s worth looking at the three levels of maturity for employees, as described in Stephen Covey’s The Seven Habits of Highly Effective People.
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