Travel has yet to take full advantage of everything that AI can do
While the travel industry is much stronger than it was two years ago, companies are still recovering and adapting to a very different reality. Traveler patterns have shifted. Leisure travel is now a massive force. At the same time, post-pandemic workforce trends are changing the nature of business travel.
To capture dynamic demand and win loyalty, travel companies must work harder to inspire segments they previously relied on and simultaneously understand new ones. This means working differently across the business and with ecosystem partners. Already, we’re seeing an emergence of travel data spaces (or models) for sharing data in a secure and compliant way across ecosystem partners. Necessary shifts touch everything from developing strong B2B marketing capabilities to reinventing pricing, revenue management and intelligent distribution strategies. This is hard work. It’s harder still amid pressure to optimize costs while creating extraordinary experiences across the traveler journey and beyond.
None of this is possible without AI, which makes it possible to fully capitalize on the value of data and leverage it at scale for better decision-making. This is how travel companies can deliver the highly personalized travel experiences without disruptions and with real-time communication. It’s what every traveler wants—from the bold adventurers to the nervous skeptics. So as travel companies define their new segmentation strategies, tailor offers, ensure real-time predictive communications and provide disruption management, AI is the means to the end. It’s a powerful enabler of experience and operations in Travel moving forward.
Yet an Accenture survey of travel executives—part of an extensive crossindustry analysis of over 1,600 C-suite executives and data science leaders from the world’s largest organizations—reveals that most travel organizations are barely scratching the surface in AI. Just 13% of travel companies have the AI maturity today to unlock its full potential. We call them the AI Achievers. AI Achievers are different because they know that success with AI is a science and an art. It’s where the science of algorithms meets the art of organizational adaptation.
AI maturity measures the degree to which organizations have mastered AI-related capabilities in the right combination to achieve high performance for customers, shareholders and employees.
Travel has yet to take full advantage of everything that AI can do
While the travel industry is much stronger than it was two years ago, companies are still recovering and adapting to a very different reality. Traveler patterns have shifted. Leisure travel is now a massive force. At the same time, post-pandemic workforce trends are changing the nature of business travel.
To capture dynamic demand and win loyalty, travel companies must work harder to inspire segments they previously relied on and simultaneously understand new ones. This means working differently across the business and with ecosystem partners. Already, we’re seeing an emergence of travel data spaces (or models) for sharing data in a secure and compliant way across ecosystem partners. Necessary shifts touch everything from developing strong B2B marketing capabilities to reinventing pricing, revenue management and intelligent distribution strategies. This is hard work. It’s harder still amid pressure to optimize costs while creating extraordinary experiences across the traveler journey and beyond.
None of this is possible without AI, which makes it possible to fully capitalize on the value of data and leverage it at scale for better decision-making. This is how travel companies can deliver the highly personalized travel experiences without disruptions and with real-time communication. It’s what every traveler wants—from the bold adventurers to the nervous skeptics. So as travel companies define their new segmentation strategies, tailor offers, ensure real-time predictive communications and provide disruption management, AI is the means to the end. It’s a powerful enabler of experience and operations in Travel moving forward.
Yet an Accenture survey of travel executives—part of an extensive crossindustry analysis of over 1,600 C-suite executives and data science leaders from the world’s largest organizations—reveals that most travel organizations are barely scratching the surface in AI. Just 13% of travel companies have the AI maturity today to unlock its full potential. We call them the AI Achievers. AI Achievers are different because they know that success with AI is a science and an art. It’s where the science of algorithms meets the art of organizational adaptation.
AI maturity measures the degree to which organizations have mastered AI-related capabilities in the right combination to achieve high performance for customers, shareholders and employees.
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