Generative AI is rapidly transforming marketing and is expected to create $1.3 trillion in revenue by 2032, representing 12% of total tech spending. Personalised advertising is anticipated to become a $200 billion market. While this technology has the potential to transform online behaviour - with the most popular use currently being for study-related research and content generation - most users are unwilling to pay significant monthly fees for AI tools.
Generative AI is rapidly transforming marketing and is expected to create $1.3 trillion in revenue by 2032, representing 12% of total tech spending. Personalised advertising is anticipated to become a $200 billion market. While this technology has the potential to transform online behaviour - with the most popular use currently being for study-related research and content generation - most users are unwilling to pay significant monthly fees for AI tools.
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