Purposeful travel was the key takeaway identified at Accor’s Masters of Travel 2023. The panel of European business leaders met with senior Accor executives to discuss the state of business travel as the market starts to level out and post-pandemic behaviour begins to settle into a new normal.
Amidst a backdrop of financial and geopolitical uncertainty and concern, it’s clear that the demand for travel is back: a robust return to in-person corporate and industry events is driving business travel and a new status quo that balances business needs with social and environmental pressures is being sought. Today, purpose is key to the value equation.
The demand for travel is back
In this report, we seek to uncover some of the challenges and opportunities facing companies as they seek to establish business normality in a post-pandemic world full of questions and confusion. Its value is undeniable, but the how and why of business travel has never been such a critical aspect to explore.
Purposeful travel was the key takeaway identified at Accor’s Masters of Travel 2023. The panel of European business leaders met with senior Accor executives to discuss the state of business travel as the market starts to level out and post-pandemic behaviour begins to settle into a new normal.
Amidst a backdrop of financial and geopolitical uncertainty and concern, it’s clear that the demand for travel is back: a robust return to in-person corporate and industry events is driving business travel and a new status quo that balances business needs with social and environmental pressures is being sought. Today, purpose is key to the value equation.
The demand for travel is back
In this report, we seek to uncover some of the challenges and opportunities facing companies as they seek to establish business normality in a post-pandemic world full of questions and confusion. Its value is undeniable, but the how and why of business travel has never been such a critical aspect to explore.
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